Therefore, while it is important to provide a great virtual experience for customers (for example, investing in high-quality call center technology), retailers should also focus on store design and offer attractive options to customers when physically located in the store.

This is where retail can help. Retail businesses organize products in attractive ways and entice shoppers to buy more than they originally thought. The term encompasses everything from how a store's products are visually organized to how products are displayed to encourage shoppers to make additional purchases and how signage can help with this.